Indian Handiworks

India – a name, a country, an enchantment, and a fascination. It is the land that has nurtured civilizations over eons. Civilizations that produced wonders – a fitting homage to this abundant land, both magical and mystical. From the golden silks of Assam to the Madurai Sungudi of Tamil Nadu, from the elaborately handcrafted woodworks to the intricate Zardozi, India has gifted the world culture, royalty, and an insatiable curiosity.

The wonders that I speak of may seem familiar to a lot of us. Some of us may even recollect those dreary lessons, covered unimaginatively in our school textbooks. Those of who have had the good fortune, time and resources to travel across the great length of this country would have returned home as the proud owners of a courtly lehenga or a vivid koti jacket. A few of us can also boast having an almirah, a shelf, or even a trunk dedicated to proudly displaying or zealously storing such handcrafted marvels and rare desi paraphernalia that serve as reminders of incredible journeys and singular experiences.

What is ironic though is that most of us would be willing to shell out a few thousand for a pair of joggers with three stripes on it, but consider such Indian products curios or vintage / novelty items. Perhaps one reason for this selective perception is accessibility. Let’s face it – not all of us have the time, patience or the drive to backpack across the country, looking for authentic Indian handiworks.

What if I told you, that you can now cut a shopping trail across India from the comfort and convenience of your homes?
The word ‘Nuaah’ (pronounced as 'nu-aah') is derived from an Odia word from the state of Odisha, India. ‘Nua’ signifies New, Fresh and Different. Fuelled by the vision of essential positivity, creativity and aspiration to bring difference to the world of Fashion, Beauty, Home Décor & Furnishing, Accessories, Health & Wellness. At 'Nuaah' we carefully curate products that are relevant, in-style, in-demand and high-grade from sellers across Indian to give you a unique experience.

An idea that was originated with a vision to promote and present the art of Indian-made products that are carefully curated from local markets and bazaars across India for the world to see. Thus, creating an opportunity for Labels, Designers, Start-ups, small-scale business owners and so much more, by introducing you to an undiscovered and hidden market with full of Indian products that are high-grade and custom designed.

So, why shop at Nuaah? Because at Nuaah, it is more than just e-commerce – it’s tradition, it’s a journey of discovery, it’s a celebration, it is poetry. Nuaah strives to deliver only the best of our very own homegrown brands and thrives in the success of our desi entrepreneurs. The goal at Nuaah is simple yet significant – we want to rekindle the fire of Indian creativity, reclaim the beauty of Indian handiworks, and restore the magic of Indian artisans. When you come to Nuaah, you don’t add items to a shopping cart, you add a piece of heritage, a dash of colour and an indelible memory to your jholi of life.

At Nuaah, we are focused on providing a wholesome experience, nurtured in the bosom of this glorious land, as we bring you the best of what each sister (states) has to offer, from their laps to your doorstep.

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